Ashi founded the Ashi Studio in 2007 in Lebanon, before relocating to Paris 11 years later. Ashi Studio inaugurated the first-ever Riyadh Fashion Week in October 2023, and Ashi himself became the first Saudi designer to present on the official Haute Couture Week Calendar in Paris in July 2023. That year, he also became the first Gulf designer to join the Fédération de la Haute Couture et de la Mode as a guest member. Some of his clients include Queen Rania of Jordan, along with Beyoncé, Lady Gaga, and Emmanuelle Béart.