Khoury launched his namesake Lebanon-based brand in 2019. Khoury’s designs have been worn by celebrities such as Yasmine Sabri, Najwa Karam, Dorra Zarrouk, Myriam Fares, Halle Bailey, Lizzo, Meghan Thee Stallion, and Nora Fatehi. The designer has amassed a large clientele base from Europe to Singapore and India. He also designs custom bridal wear. In 2024, Khoury collaborated with Yasmine Sabri for the Cannes Film Festival. His brand had over 156,000 followers on Instagram as of June 2024.