Fattal founded Alfan in 2017. Today, the company represents over 28,000 content creators and has enabled influencers to partner with brands, including Huawei, HungerStation, Airalo, Trendyol, and Temu, among others. Alfan provides tools and solutions to help content creators including Osama Marwah, Omar Farooq, Ahmad Aburob, and Amr Maskoun. Between March and April 2024, the company launched the HungerStation Ramadan campaign with 200 of its content creators, generating over 120 million views. In September 2024, Alfan gathered 80 creators for the Huawei GT5 launch campaign, generating over 100 million views.