The Middle East’s media and entertainment sector was valued at $41.13 billion in 2024 and is projected to reach $59.10 billion by 2029, according to Mordor Intelligence. Celebrities and influencers are playing a key role in the economy, and dedicated agencies are there to provide expertise to navigate this landscape.

Celebrities and influencers need strategic support to manage their public image and brand partnerships online and offline. From behind the scenes, talent agencies are supporting Arab stars like Nancy Ajram, Elissa, Mohamed Ramadan, Ahmed Saad, and Yasmine Sabri. Some also work with international figures such as Christiano Ronaldo, Neymar, Megan Fox, Irina Shayk, Lewis Hamilton, and Nelly Furtado.

Our list of the 10 Talent Managers Making Moves in the Middle East highlights 12 leaders managing 10 agencies shaping success for some of the region’s most influential singers, actors, and internet personalities. Where one agency had two managers it was counted as one entry. It focuses on agencies that primarily represent celebrities and influencers as clients, not those focused on purely PR or bookings. Of the 12 Leaders, nine are based in the U.A.E., and three in Egypt.