Yusur Al-Khalidi attended Paris Fashion Week in September 2024, for Balmain. Her content includes makeup tutorials, as well as character cosplays from her favorite manga and anime, like Maki Zenin from Jujutsu Kaisen and Mikaela Hyakuya from Seraph of the End. Yusur Al-Khalidi focuses largely on brand campaigns, such as those with Rimmel London and L’Oreal Paris.