Mohammed and Humaid Hadban are known as ‘Twins Hadban.’ The twins’ content focuses on their frequent trips to fashion weeks worldwide. They most recently attended the Milan Fashion Week and Paris Fashion Week shows in June 2024. In February 2024, they collaborated with Mercedes-Benz in Dubai to advertise its all-electric EQE and EQS vehicles. In October 2024, the twins attended the first edition of Kuwait’s Oud Fashion Talks. They have had campaigns and sponsorships with fashion brands like Gucci, BOSS, Sandro Paris, and Dior.