Ammara is known as ‘Narin’s Beauty’ across her social media platforms. Her YouTube channel, which launched in September 2014, had over 2.4 billion views as of November 2024, with over 15 million subscribers. In September 2024, she partnered with Trendyol for the Olympic Collection. As a beauty content creator, she has partnered with YSL Beauty, Makeup Forever, CeraVe, NYX Cosmetics, Huawei, and Maybelline.