Abir El Saghir is a celebrity chef who rose to fame by sharing videos on preparing international cuisine. In January 2023, she won the Joy Award for favorite female influencer, and in Ramadan 2023, she hosted a 10-episode cooking show, ‘Abir’s Kitchen’ on STC TV and Jawwy TV. Abir El Saghir directs her long-form cooking content on her YouTube channel, abirz kitchen, which has amassed almost 1.5 billion views. In October 2024, she launched the ‘Cook for Lebanon with Abir’ campaign to provide daily meals for displaced people in Lebanon. In March 2024, El Saghir collaborated with tech brand HONOR Arabia.