30 Under 30
Digital Stars Under 30 By Instagram
Instagram is one of the most relevant social media platforms in the Middle East. Instagram influencers, celebrities, and social media personalities wield significant influence over their audiences. Their feeds, filled with captivating visuals and engaging content, are entertaining millions and transforming the Middle East’s social media marketing landscape. These influential figures have become brand ambassadors, trendsetters, and cultural icons.
To shine a spotlight on these young achievers, we collaborated with Meta Middle East to create our Instagram Under 30, showcasing the most active talented individuals from various fields, including fashion, music, food, TV, and film, who are influencing and inspiring a new generation of creatives.
Instagram U30
Methodology
Forbes Middle East and Meta worked together to select these individuals based on engagement rates, content relevance, diversity, and overall performance on the Instagram platform. The following criteria were considered.
• The individual had to be aged 29 or under on December 31, 2023.
• The individual had to be based in MENA.
• The individual had to be active in one of the key verticals that the Meta team manages and producing high-quality content that demonstrates expertise in their chosen field.
• The individual had to be actively working on building their brand and presence on Instagram and engaging with their followers.
• Creators had to be relevant to the Middle East and known for being subject matter experts within their field.
• Creators had to showcase a consistent approach in their presence on Instagram.
All ages and number of followers given in the list are as of November 2024. The listees are presented in alphabetical order.
Methodology
Forbes Middle East and Meta worked together to select these individuals based on engagement rates, content relevance, diversity, and overall performance on the Instagram platform. The following criteria were considered.
• The individual had to be aged 29 or under on December 31, 2023.
• The individual had to be based in MENA.
• The individual had to be active in one of the key verticals that the Meta team manages and producing high-quality content that demonstrates expertise in their chosen field.
• The individual had to be actively working on building their brand and presence on Instagram and engaging with their followers.
• Creators had to be relevant to the Middle East and known for being subject matter experts within their field.
• Creators had to showcase a consistent approach in their presence on Instagram.
All ages and number of followers given in the list are as of November 2024. The listees are presented in alphabetical order.