Ravichandran was appointed to his current position in 2023, after three years as executive director of Middle East operations for the Ford International Markets Group. Ravichandran joined Ford Motor Company in 1997 and has held various positions in marketing and sales, strategy and finance, and manufacturing operations in India, China, the Middle East, and Africa. In Q1 2024, the company recorded a sales growth of 29% in the Middle East compared to Q1 2023 with the models Ford Territory, Everest, and Taurus driving sales in the GCC. It is laying the groundwork to launch its first EV in the Middle East in 2025.