Zouari assumed his current role in 2021. He has since led Snowflake’s expansion into the U.A.E., establishing Snowflake Middle East and opening an office in Dubai Internet City. In January 2024, the company announced its plans to establish a presence in Saudi Arabia and Zurich. In March 2024, the company also obtained a Dubai Electronic Security Centre certification to extend its services across Dubai. Zouari previously held positions at AXA, Logica, and Hewlett Packard Enterprise.