Pharaon joined Ericsson in 1996 and assumed his current role in 2019. He oversees sales, delivery, and operations in 70 countries, leading a team of over 5,000 people. In October 2021, Ericsson signed an MoU with du and Pure Harvest Smart Farms to deploy 5G smart farming solutions across agricultural sites in Al Ain in the U.A.E. and an MoU with stc to explore sustainable initiatives to power the stc network infrastructure with intelligent and renewable energy. In the same month, Mobily joined the Ericsson Product Take- Back Program, which disposes of and recycles electrical equipment.