Hisham Talaat Moustafa has been with TMG Holding for more than 40 years. In 2024, the group nearly tripled its property sales to $10 billion, selling over 29,000 units, thanks to the launch of the Banan project in Saudi Arabia and the SouthMed project on Egypt’s North Coast. The group also completed the acquisition of Legacy Hotels and Tourism Projects Company, the owner of seven iconic historic hotels in Egypt, bringing its total number of rooms to 5,000. As a result, the hospitality revenue surged by 225% to $255 million in 2024. As of March 2025, the company had a total land bank of 107 million square meters.