THE MIDDLE EAST’S

9. e& money *
Description: Financial super-app
Headquarters: U.A.E.
Date of Establishment: 2019
CEO: Melike Kara Tanrikulu
The fintech arm of e& life, e& money is a financial super-app for payment solutions, including remittances, merchant payments, bill payments, card payments, investments and loans. The app had been downloaded 2.5 million times as of December 2024. It had over 1.5 million subscribers and had issued a million digital and physical cards as of February 2025. Its international money transaction value nearly tripled in 2024 compared to 2023. In 2025, it plans to launch Wage Protection System services, enable customers to buy, store, and manage digital gold, and introduce micro-lending solutions.