Zbooni allows merchants to sell products over chat apps and accept payments with services, including mobile invoicing and payment solutions, data insights, and automated sales tracking. As of December 2024, it had 12,000 merchants using the platform, serving over 500,000 end-customers in four countries, including the U.A.E., Saudi Arabia, Jordan, and Egypt. The platform processed 700,000 transactions worth $150 million in 2024. Zbooni achieved over 40% growth in revenue in 2024 compared to 2023. It secured $14.5 million since its inception.