THE MIDDLE EAST’S

38. Sahl *
Description: Digital Payment App
Headquarters: Egypt
Date of Establishment: 2020
Founders: Abdullah Assal, Ibrahim Assal, Ahmed Othman
Sahl is a fully integrated digital payment app for essential household billing services in Egypt, providing solutions for telecom, electricity, water, gas, education, and donations, among others. With more than 1.5 million active users and over 3.5 million app downloads. In June 2024, it announced securing $6 million in funding led by the government’s Ayady for Investment and Development. Sahl has recently expanded to the U.A.E. and plans to enter Saudi Arabia in 2025.