Eazy Financial Services announced its rebranding to Eazypay.com in December 2024. It provides payment services for businesses, including POS terminals, online payment gateways, and the issuance of cards and virtual accounts. The company has a partnership with Binance, enabling customers to make payments using cryptocurrency. With approximately 7,800 POS machines and 12,284 active users, Eazypay.com processed $4.2 billion in transactions in Bahrain in 2024. It currently operates in Bahrain and Switzerland and plans to expand into the GCC and Europe in 2025. It was valued at $300 million as of February 2025.