THE MIDDLE EAST’S

13. Optasia
Description: AI-Powered fintech company focused on consumer lending
Headquarters: U.A.E.
Date of Establishment: 2012
Founder: Bassim Haidar
Optasia provides data-driven solutions for scoring, financial decisions, disbursement, and collection, including micro-lending, airtime advances, and data monetization for MNOs, financial institutions, and individuals. Its AI-powered platform analyzes real-time data to create accurate credit profiles, enabling partners to manage risk and optimize lending. In 2024, it processed 11.2 billion transactions worth $3.8 billion. With access to 862 million network members, Optasia was enabling the distribution of more than $331 million every month to 123 million active customers across 40 countries as of December 2024.