THE MIDDLE EAST’S

10. Valu
Description: Financial technology company
Headquarters: Egypt
Date of Establishment: 2017
CEO: Walid Hassouna
Valu provides full-fledged financial services, including lending, spending, saving, and investment products along with instant cash redemption solutions. It has over 700,000 active users. In 2024, the company launched the Valu co-branded credit card, in partnership with Bank NXT and Visa, and the Valu prepaid card. By the end of 2024, it had over 130,000 activated pre-paid cards in the market, through which its customers made 1.2 million spending transactions. It also launched Ulter, a luxury product offering financing up to $400,000, and its auto loans product, Shift. Valu works with over 7,000 retailers, 2,000 online stores, and 33,000 POS systems.