THE MIDDLE EAST’S

6. MadfoatCom
Description: Bill presentment and payment system
Headquarters: Jordan
Date of Establishment: 2011
Founder: Nasser Saleh
MadfoatCom offers electronic bill presentation and payment solutions through its flagship product, eFAWATEERcom. In 2024, it processed over 66.1 million transactions worth a total of $18.6 billion for more than 600 billers, covering over 1,700 services. It primarily operates in Jordan, integrating with banks, utility and telecom providers, and government services, with a presence in Palestine and Oman. MadfoatCom serves over 4.5 million users and has over 5,000 agents to support unbanked customers. The app had been downloaded over 2.1 million times as of December 2024. In February 2025, Egypt’s Basata increased its stake in MadfoatCom to 25%.