30 Under 30
30. Yusur Al-Khalidi
Nationality: Iraqi-Finnish
Vertical: Fashion
Age: 25
Number of followers: 4.5 million
Al-Khalidi attended Paris Fashion Week in September 2024, for Balmain. Her content includes makeup tutorials, as well as character cosplays from her favorite manga and anime, like Maki Zenin from Jujutsu Kaisen and Mikaela Hyakuya from Seraph of the End. She focuses largely on brand campaigns, such as those with Rimmel London and L’Oreal Paris.