Digital media company XPOZED was founded in 2024 and works with regional influencers, including Wessam Qutob, Raghda, Akhras, Noël Kharman, Ghaliaa, Abdullah Tahhan, and Mohammad Nabeel. The company specializes in social media management, branding, content creation, and production. XPOZED was the official Meta partner for Music Loves Threads. Hmaidat is also the CEO and cofounder of the marketing services agency DMS Group.