Kassem, Amer, Abdelhamid, and Samer cofounded Tutoruu, a university-specific social network app that connects undergraduate students looking to get course-specific support with peers who have done that course before. It is a certified social enterprise by Abu Dhabi’s Ma'an, the Authority of Social Contribution. Tutoruu offers peer tutoring, expert Q&A, and AI assistance through an app, which had 17,000 downloads and 4,000 signed-up tutors as of October 2024. It has facilitated around 800 tutoring job opportunities. It has raised $80,000 in funding, including $70,000 in non-dilutive capital from grants and competitions, including the Shark Tank Egypt Golden Ticket and Ma'an grant.