Ben Abid is the cofounder and CEO of Shape, a Tunisian edtech digital platform that allows professionals to access continuous learning training. Users can develop a personalized training plan that meets their career plan. Shape was established in Tunisia, and it is operational in Oman and Morocco, with customers across MENA. It has over 2,000 daily active users. It offers content across marketing, business, IT, and design. It has attracted an undisclosed amount of funding from the Oman Technology Fund. Shape also targets kids with disabilities like dyslexia. By 2026, the focus will expand to include individuals with physical disabilities.