Itani founded FabricAID in 2017 to collect second-hand clothing from privileged areas, fashion retailers, and international charities to be predominately sold at micro-prices to marginalized communities via stores it creates and operates. It has around 500 collection points with around 350 installed and 150 in stock between Lebanon and Jordan. It has sold over a million items of clothing to 250,000 customers and generated $1.4 million in revenues in 2023. It has raised more than $4 million from investors, including VIRIDIS Fund Solutions, Wamda Capital, Globivest, Amam Ventures, Abou Adal Family office, and Alfanar, along with angel investors. FabricAID has more than 13 retail stores in Lebanon and Jordan.