The Gedeon siblings cofounded the Gedeon Group in 2019 along with their brother Michel (above 30) in the U.A.E. continuing their family heritage that began in 1949 when their grandfather founded Gedeon & Co. SARL in Lebanon as a fashion agency representing prestigious brands such as Armani and Givenchy. The company serves as a distributor and master franchise for fashion brands such as adidas, PUMA, Calvin Klein, and Tommy Hilfiger, overseeing operations in over 30 countries across the Middle East and Africa. Headquartered in Dubai, it manages over 200 stores and has more than 100 B2B clients, such as Al Tayer Group, Chalhoub Group, and Al Musbah Group.