Hany launched CULT Egypt in September 2021 to offer coffee, ceremonial-grade matcha, in-house ingredients, and bagels. Starting from a single coffee shop, today it has over 10 branches in Egypt across Cairo, the North Coast, and El Gouna. It processed an average of 10,000 orders per month in 2023, and 490,000 orders between January 2023 and September 2024. The company has a partnership with Misr El Kheir Foundation, through which it donates 10% of its Ramadan sales each year to the Al Gharemat cause, which supports women who are in debt and need assistance to regain their financial independence.