In December 2023, Dubai Holding Entertainment, alongside its parent company Dubai Holding, collaborated with the Arabian Radio Network and Dubai Eye to launch a Climate Conversations campaign to enhance awareness towards sustainable consumption and production practices, reaching nearly 387,000 listeners. In the same month, the company initiated its Bioplastics Pilot Project to reduce the use of single-use plastics. As part of this initiative, Dubai Holding Entertainment replaced a total of 7,000 single-use plastic cutlery sets at Roxy Cinemas at Dubai Hills Mall and The Green Planet Dubai with bioplastics made from waste materials sourced from palm trees.