Pure Harvest uses smart farming and green technologies to offer affordable, local produce. In December 2023, Pure Harvest and RedSea signed a letter of intent for Pure Harvest to take over RedSea’s six-hectare controlled-environment agriculture production facility in Saudi Arabia. It also has four farms in the U.A.E. and Saudi Arabia, two of which are in partnership with Al Dahra, and the other with NADEC. Five new farms are under development. It also works with over 300 farmers to transform desert into greenhouses.