Cheikh-Lahlou joined the company in 2000, became CEO in 2005, and became chairman as well in July 2024. In February 2024, the company signed an exclusive distribution agreement with Hyphens Pharma for its Ceradan products to be distributed in Saudi Arabia, the U.A.E, Kuwait, Qatar, and Bahrain. In 2023, the company acquired Sanofi’s manufacturing site in Saudi Arabia. It also established Cooper Pharma Arabia, to ensure local manufacturing for GCC countries. Cheikh-Lahlou is the first vice president of the Moroccan Pharma Federation. He is also a member of industry groups YPO and CGEM.