Asif cofounded PureHealth in 2006 and was the group COO from 2010 until she assumed her current role in December 2023. In the first half of 2024, the group recorded revenues of $3.4 billion and assets worth $13 billion. As of July 2024, its portfolio included over 100 hospitals, 300 clinics, and more than 143 labs. It owns SEHA, Daman, Ambulatory Healthcare Services, Rafed, The Life Corner, Tamouh Healthcare, The Medical Office, Pure Lab, and ONE Health. In January 2024, the group acquired the U.K.’s Circle Health Group for $1.2 billion. In July 2024, it concluded the IPO of its subsidiary, Ardent Health Partners, on the New York Stock Exchange for total gross proceeds of $192 million.