Freijeh joined Snap in 2016 and assumed his current position in 2024, overseeing more than 130 people. In October 2023, Snap collaborated with Saudi’s Ministry of Culture and the Saudi Fashion Commission to launch TASAWAR, an avant-garde augmented reality that aims to redefine Saudi’s fashion scene. Freijeh was previously the managing director of Yahoo Middle East, Africa, and Türkiye. He is also a member of the advisory council of the Dubai Chamber of Digital Economy.