Nasser assumed his current role in 2023, having joined the Hershey Company in 2014. In 2023, the Hershey Company recorded $11.16 billion in net sales worldwide, an increase of 7.8% compared to 2022. It also held a campaign where e-waste was donated to Enviroserve.org in Dubai. Nasser previously started his career at General Mills and held senior management roles at Unilever.