Ventricelli joined Philips in Italy in 1996 and was appointed CEO for the Middle East and Türkiye in 2020. His role was expanded to include Africa in January 2021. During Arab Health 2024, the company extended its 2022 collaboration to recognize Malaffi as the official reference site for radiology imaging services in Abu Dhabi for Philips’ Image Exchange Solution. Ventricelli also participated in the World Economic Forum special meeting in Saudi Arabia in April 2024 to discuss the future of AI and healthcare.