Heiba assumed his current role at GAFI in 2023. GAFI serves as a one-stop shop for investors, providing guidance and assistance with investment processes and regulatory requirements. In January 2024, GAFI signed a contract with the Maxim Investment Group to launch Egypt’s first 168,000-square-meter medical tourism resort at an investment cost of $31.2 million. In March 2024, GAFI issued six golden licenses for investments worth a total of $116.7 million. Heiba is also a board member of the General Authority for the Suez Canal Economic Zone.