THE MIDDLE EAST’S

55. Fahad bin Mushayt

Designation: CEO
Company: The Saudi Tourism Investment Company (ASFAR)
Residence: Saudi Arabia
Nationality: Saudi
Sector: Travel & Tourism

Mushayt joined ASFAR as its CEO in May 2022. ASFAR is wholly owned by Saudi’s Public Investment Fund and was officially launched in July 2023. In April 2024, Baheej, a joint venture between ASFAR and the Tamimi-AWN, partnered with the Royal Commission for Yanbu to develop four key projects in the city. Baheej also signed a strategic agreement with Kerten Hospitality to manage its hotel in Yanbu under the Cloud 7 brand. Mushayt was previously the CEO of the Diplomatic Quarter General Authority and the deputy governor for investments and business development for the State Properties General Authority in Riyadh.