Ismail has been at the helm of the company since January 2023. The group recorded total assets of $19 billion and revenues of $9.4 billion in 2023. In June 2024, the company announced a partnership with digital payments provider “Checkout.com” to provide the company’s 15 million monthly online customers with a one-click checkout experience across its payment platforms. Ismail serves on the board of the Arab Investment Bank. He is a member of the World Economic Forum’s CEO Alliance for Climate Change and is a trustee of the American University in Cairo. He was previously the CEO of Majid Al Futtaim Properties.