Asif cofounded PureHealth in 2006 and was group COO from 2010 until she assumed her current role in December 2023. In Q1 2024, the group recorded $1.7 billion in revenues and assets worth $12.9 billion. As of May 2024, the group’s portfolio included over 100 hospitals, 300 clinics, and more than 147 labs, as well as health insurance providers, pharmacies, health tech, procurement, and other investments. It owns SEHA, Daman, Ambulatory Healthcare Services, Rafed, The Life Corner, Tamouh Healthcare, The Medical Office, Pure Lab, and ONE Health, among others. In January 2024, the group acquired the U.K.’s Circle Health Group for $1.2 billion. In July 2024, it concluded the IPO of its subsidiary, Ardent Health Partners, on the New York Stock Exchange, for total gross proceeds of $192 million.