Buckingham assumed his current role in February 2023, having joined The Coca-Cola Company in 1999. Buckingham also sits on the boards of the Multinational Companies Business Group’s regional presidents forum, the Circular Packaging Association, the EMEA Business Group, The Coca-Cola Company’s bottler in the U.A.E., Qatar, and Bahrain. He was previously the general manager at the company for Russia and Belarus.