Trad launched her namesake handbag brand in 2013. Her clutches have been worn by celebrities like Nicole Kidman, Sienna Miller, Lana El Sahely, and Karen Wazen. Trad uses an architectural approach to her design process, with the clutches made of materials like shell, wood, resin, and stainless steel. Each clutch takes about 330 hours to handcraft, and they are sold in New York, Dubai, Riyadh, Doha, Kuwait, Mumbai, and Beirut.