Chakra founded his brand in 1985, before cofounding Onna Group, an extension of Georges Chakra Couture, alongside Jocelyne Abdel Malak in 1994. The house has been a Paris Haute Couture Fashion Week participant since 2002. Chakra’s collection was featured in the 2006 film “The Devil Wears Prada” starring Meryl Streep and Anne Hathaway. The Georges Chakra Spring-Summer 2024 Couture collection went live in January 2024 when it was presented at the Cathédrale Americaine in Paris. Chakra has dressed regional and international celebrities such as Elle Fanning, Patricia Clarkson, Xin Liu, and Youssra. The brand had 500,000 followers on Instagram as of June 2024.