Established in 1959, Madinet Masr is a real estate developer with a land bank of 9.6 million square meters. As of 2023, the company had 22 active projects across three main developments: Taj City, Sarai, and Zahw. In August 2023, Madinet Masr launched its new R&D arm, Madinet Masr Innovation Labs, introducing the Touba platform, which offers customers innovative solutions for purchasing and investing in real estate. In March 2023, the company rebranded from Madinet Nasr for Housing & Development to Madinet Masr.