Awadalla has over 40 years of industry experience and has been in his current role since March 2012. He currently oversees 1,500 people across the company’s 17 properties, which are located in the U.A.E., Saudi Arabia, Qatar, Egypt, and Liberia. It also opened a five-star property with 770 keys in Saudi Arabia and another five-star property with 77 keys in Liberia. Awadalla previously worked at Mövenpick Hotels & Resorts, Hilton International, and Rotana.