Goh was appointed group CEO of Gulf Air Group Holding in January 2023. The company comprises the national carrier of Bahrain Gulf Air, Bahrain Airport Company, and Gulf Aviation Academy. In March 2024, Gulf Air announced a strategic partnership with Singapore Gulf Bank in Bahrain, Singapore-based Whampoa Group’s new digital banking wing. In February 2024, the airline had its inaugural flight to AlUla International Airport, and it unveiled additional European destinations for the summer, including Geneva, Málaga, Rhodes, and Mykonos. Goh was previously CEO of Star Alliance and served as senior legal counsel for the International Air Transport Association.