O’Rourke joined Accor in 2016 as COO of Europe for the luxury and premium segment. In October 2020, he was appointed CEO of Northern Europe, overseeing more than 1,100 hotels and 40,000 people across 32 countries. He assumed his current position in January 2023. In Q4 2023, the group reported a 19% increase in RevPAR for the Middle East, Africa, and Asia-Pacific region compared with Q4 2022. In January 2024, the group opened Mercure Dubai Deira with 152 guest bedrooms. O’Rourke has more than 30 years of industry experience.