Assi joined McKinsey & Company in 2006. In 2019, she became Senior Partner and Managing Partner for Abu Dhabi. In 2022, she also took on the role of Global Leader for the Social, Healthcare, and Public Sector Institutions. She designed and launched the company’s Qiyada Emerging Leaders initiative, which is a 10-month immersive journey of self-discovery to help young Emiratis become better leaders. Forward, a free online learning program by McKinsey, has over 270,000 participants enrolled. Assi is also a Young Global Leader for the World Economic Forum.