Al Midfa joined Sheraa in 2015 before assuming her current position in 2018 to oversee 48 employees with a mandate to build the entrepreneurial ecosystem in Sharjah. Sheraa has a portfolio of over 150 startups, which have raised around $161 million in investment and created over 1,600 jobs. Al Midfa is a board member at the United Arab Bank, the Emirates Development Bank, the Sharjah Research, Technology, and Innovation Park Dana Gas, and the Emirates Schools Establishment.