Alrashid assumed her current role in 2020. In the first nine months of 2023, SRMG recorded revenues of $777 million, an 8% increase compared to 2022. Alrashid oversaw the relaunch of Asharq Al-Awsat, Al Majalla, and Hia Magazine, as well as the launch of Asharq Network, which includes Asharq News, Asharq Business with Bloomberg, Asharq Discovery, and its documentary, podcast, and radio channels. In 2023, SRMG partnered with Billboard to establish Billboard Arabia. Alrashid is also the chairwoman of the Red Sea Film Festival Foundation and Thmanyah Publishing and Distribution.