El-Baz joined NBE in 2008 and assumed her current role in 2017. She has 28 years of industry experience and oversees more than 26,000 people. NBE's market share in retail loans was 30.4%, and 43.1% in total loans as of February 2023. Its deposits were $110 billion as of June 2023, and its retail loans stood at $8.3 billion. El-Baz is also the chairperson at Al Ahly Payments and a non-executive director at the National Bank of Egypt (UK) Limited.