Ayoub is the Director for the Middle East & Africa at EDT & Partners, a consulting firm specializing in transformative change in education. He founded the Youth Innovation Council in collaboration with the Professional Computer Association of Lebanon and cofounded the MENA EdTech Alliance to connect EdTech companies, startups, and experts across the region. Ayoub is the co-founder and lead of the Unlearn/Relearn event, which provides a platform for industry experts, educators, and students to come together and explore new ideas and emerging trends in the job market.